It’s that time of year when employees work phones take a swim in the pool, get run over by the car, eaten by the dog or are accidently dropped from a great height. Yes, the new iteration of the iPhone is soon to be released, and employees will be keen to get their hands on the latest smartphone from Apple. Whether many of us like it or not, with each new release of the iphone or ipad, organisations are becoming more entrenched with these devices. A survey from Consumer Intelligence Research Partners found that 20% of consumers who brought the 3rd generation iPad plan to use the device for business. So it’s only a matter of time before the iPhone 5 makes its way into organisations.
The question is, will the iPhone 5 actually be better for business ?
With a faster processer, more memory and a bigger (4 inch) screen, you may argue that we will be more easily able to consume corporate data. A bigger screen will definitely help with looking at corporate information, business data, dashboards, emails, analytics (not to mention games and the internet). The iPhone 5 is also more capable of streaming media and consuming media-rich mobile apps, and is a more robust and sturdy device thanks to the aluminum backing (which may or may not help with breakages when the iPhone 6 is released !!!).
Are these improvements enough to justify the price premium over purchasing a iPhone 4 or iPhone 4s ?
The premium we currently pay is around $250 for the honor of having a iPhone 5 rather than an iPhone 4. The answer relates to many factors including how the device is used, the content that is consumed on the device and the processes/rules in place around purchasing. An iPhone 5 will certainly satisfy the hunger of those Executives who relish new technology, however making the switch is most likely to be a decision based on individual business circumstances. It may be challenging for organisations to justify the price premium against the benefits received for moving to the iPhone 5.
Ben Ward 